SOUTH is an integrated branding and communications agency based in Berlin,
in the heart of Europe.

Its mother unit, SOUTHTHREE60, encompasses the operative philosophy of the entire agency and its various units. We work on the tested premise that in order to bring your brand closer to the consumer, both rationally and emotionally,
we have to reach, talk to and convince the consumer when he or she is most favourably inclined to your brand. This means choosing places, points in time and a language that finds the consumer receptive to such an interaction.
Or an integrated brand experience.

We call it the Consumer Touch-point (CTP) Approach. It is a discipline-free and channel-free strategic and creative thinking; tailoring a campaign based on your needs and resources. The outcome is a unique and an efficient communication solution that delivers the optimal for the brand and on your investment.

  • The way today's consumer interacts with media is complex. TV, print and a combination of other traditional media does not guarantee the desired efficiencies any more.

    The route to success lies somewhere between the phrases 'consumer interaction' and 'conducive environment'. And that is exactly what we try to achieve with the Consumer Touch-Point philosophy at our division SOUTHTHREE60: to deliver sharper, integrated or 360-degree communication strategies.

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  • SOUTHASIA is a specialised division offering integrated communication solutions and a whole wide range of supporting marketing services to European businesses and brands on the verge of entering India or already in India. And similar services to Indian interests in Europe.

    CMA's launch campaign for India was planned and executed by Sanjay Dev Jena, a partner at SOUTH, in his role as a consultant to them. CMA is the Central Marketing Organisation of German Agricultural Industries.
    Please visit www.guten-appetit-india.com

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